Top Tech Trends at NAB 2024: Navigate the Future with Insight

February 21, 2024 Beth Braen
In an era where technology evolves at breakneck speed, staying ahead of the curve is crucial for companies looking to make a mark. As we approach NAB 2024, Bob Gold & Associates (BG&A)...

From Invisible to Invincible: 5 Strategic Moves to Maximize Your NAB PR Investment

February 1, 2024 Beth Braen
As the M&E industry advances rapidly, exhibitors gearing up for the innovative world of NAB 2024 are poised at the edge of unparalleled opportunity. With the right approach, this event can be much more than a showcase—it can be a pivotal moment in your brand's journey. But how do you cut through the noise and ensure your message resonates? Having guided 50+ companies through the NAB maze, here are five strategic PR moves designed not just to make an impact at the show, but to echo long after. Craft a Compelling Narrative Your technology isn't just a product; it's a story waiting to be told. Before you step onto the show floor, define what makes your solution unique and why it matters. This narrative should weave through all your communications, from press releases to social media posts, creating a cohesive and memorable brand identity. Do you have someone on your team that can distill complex tech jargon into engaging stories that capture media attention and resonate with your target audience? Leverage Media Relationships The media landscape at NAB is as vast as it is varied. Securing coverage in this crowded space requires more than just sending out press releases. It's about nurturing relationships with journalists and influencers who specialize in your niche. How are you identifying and engaging with targeted media to amplify your message? You want to be sure that your news not only lands but makes a splash. Engage with Influencers and Thought Leaders In today's digital world, influencers and thought leaders can be your most powerful allies. Collaborating with these individuals for panel discussions, interviews, and live demos can significantly extend your reach and credibility. Are you making the most of your strategic partnerships? NAB is the perfect opportunity for your executives to share the stage with industry luminaries and put your company’s innovations in the spotlight. Optimize Digital Presence NAB is not just a physical event; it's a digital phenomenon. An optimized online presence ensures that your brand captures attention both on and off the show floor. From live-tweeting key announcements to hosting virtual tours of your booth, consider crafting a digital engagement strategy that keeps your client’s and prospects connected and interacting, no matter where they are in the world. Post-Show Momentum The end of NAB doesn't mean your PR efforts should wind down. In fact, it's just the beginning. Post-show follow-ups, content marketing and leveraging the buzz created during the event can keep the momentum going strong. What’s your plan for converting post-show enthusiasm into long-term engagement, helping you nurture leads and build lasting relationships with your audience?   The BG&A Difference At Bob Gold & Associates, we understand that NAB 2024 is more than a trade show—it's the perfect chance to elevate your brand in the tech world. Our tailored PR strategies are designed to make every moment count, ensuring you not only shine at the show but continue to glow long afterward.   For tech exhibitors looking to turn opportunities into outcomes, BG&A is your partner in creating buzz, building relationships and driving success. Let’s connect and craft a PR strategy that puts your innovations on the map.

Bob Gold & Associates Celebrates Multiple Honors at the 59th Annual PRSA LA Prism Awards

November 6, 2023 Beth Braen
We are delighted to announce that Bob Gold & Associates was named a winner in not one, but two distinguished categories at the PRSA-LA’s 59th Annual PRism Awards including Strategic Public Service campaign and Tactical Publications. This accolade further cements the company’s standing as a trailblazer in the PR industry, particularly noted for our specialized expertise in telecommunications, media, and technology. It is the ongoing commitment to these sectors that propels our clients' narratives and successes, reaffirming our position at the forefront of strategic public relations.   Held at the picturesque Los Angeles River Center & Gardens on October 26, 2023, the event celebrated exemplary achievements in public relations strategic campaigns, tactical programs, and professional merit across the Los Angeles region.   BG&A was recognized in the Strategic Program in Public Service category for its work with Curacao, the largest big-box department store dedicated to serving Hispanic customers in the Southwest. This category highlights campaigns or programs designed to educate the public on issues that touch the heart of the community. It especially honors cause marketing campaigns that bridge organizations with unique causes, amplifying public understanding of crucial social or environmental concerns.   Curacao partnered with Fundación Jalisco USA to organize a deeply moving event known as “Reuniendo Familias.” This remarkable initiative culminated in the reunion of 28 families who had endured more than a decade of separation due to complex immigration challenges. The award-winning team led by CEO Bob Gold, VP & GM Chris Huppertz, Associate Director Andrew Laszacs, Associate Account Executive Kelly Makepeace and Hispanic Media Strategist Marco Antonio Gonzalez, CEO, ¡MaGO! PR worked closely with the Curacao marketing department to generate exposure for the reunification event and highlight the issue of family estrangement and separation among the local Hispanic American community. The results clearly illustrate that our campaign not only met but substantially exceeded our set objectives. The combination of media attendance, expansive coverage in local TV news outlets and Spanish-language publications and amplified digital engagement underscored the success and impactful nature of our comprehensive media strategy.   Our work with the NCTC on the “The Independent Show 2023 Exhibit & Sponsorship Opportunities” shone brightly in the Tactical Program in Publications category. This category honors single-issue publications crafted for a distinct communication purpose. Bob Gold and VP of Client Success Beth Braen worked with the NCTC event marketing team to craft a theme that captured the company’s ambitious offering of "more than ever." The completely redesigned brochure didn’t just inform; it captivated, enticing exhibitors and sponsors to discover unparalleled opportunities while driving revenue.   A big congratulations to all the winners of the 59th PRism Awards! Your groundbreaking work continues to set new benchmarks in the world of public relations.   As we celebrate this achievement, our dedication to maintaining the highest standards of PR excellence and ensuring our clients' success remains unwavering.

Industry Expert Bob Gold Featured On Marketing Champions

February 7, 2023 Beth Braen
?Recently the Daily Ad Brief spoke with Bob Gold & Associates President Bob Gold as part of their weekly Marketing Champions series. Bob shared his thoughts on industry trends and challenges and what makes our PR agency unique. Watch the video here.

Bob Gold & Associates Scores Multiple Wins at PRSA-Los Angeles PRism Awards

October 26, 2022 Beth Braen
Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency now in its 25th year, was recently named a winner in multiple categories in the 58th Annual PRism Awards, including ‘Campaign on a Shoestring Budget’ and ‘Integrated Communications’. Presented by the Los Angeles chapter of the Public Relations Society of America (PRSA-LA), the PRism Awards is the premier awards program recognizing excellence in public relations strategic campaigns, tactical programs and professional merit.    “I am very proud of our team and what they have been able to accomplish,” said Bob Gold, President and Founder of Bob Gold & Associates. “We always strive to provide creative and highly tailored communications solutions to our clients that deliver meaningful and data-driven results.”    BG&A was recognized in the ‘Campaign on a Shoestring Budget’ category for its work with the McCoy Law Firm, with contributions by Bob Gold; Chris Huppertz, Vice President of Communications; Andrew Laszacs, Senior Account Manager; and Kelly Makepeace, Account Coordinator. McCoy engaged the agency to swiftly produce a buzzworthy public news conference based on a lawsuit McCoy filed on behalf of the biological family of two children allegedly murdered by their foster parents. Securing significant local and national new coverage, BG&A was successful in helping expose the failure of state and local child protection agencies and their ineffective adherence to family reunification processes.     For the ‘Integrated Communications’ category, BG&A won for its wholistic rebranding campaign for the trade association, the National Content & Technology Cooperative (NCTC) – formerly the National Cable Television Cooperative. This included developing a new logo, brand guide, messaging, sizzle reel and executing a PR launch campaign leading into the association’s largest annual trade expo and conference. Bob Gold; Chris Huppertz, Vice President of Communications; Beth Braen, Vice President of Client Services; Robert Brownlie, Account Executive and Sandra Stanisa, Account Coordinator collaborated with Martin von Ruden, CEO of Capital M. Co. to craft a new identity that would imbue trust and confidence in NCTC, reflecting the association’s new mandate to introduce innovative technology and services to help its members grow and keep pace with future industry trends.    The 58th Annual PRism Awards were held on October 13, 2022 at the Annenberg Community Beach House in Santa Monica. PRSA-LA is comprised of nearly 600 agency, in-house and independent public relations professionals representing Los Angeles-area corporations, academic institutions, government agencies and nonprofit organizations.    Read More here.

Gold Turns Silver: Bob Gold & Associates Celebrates a Quarter Century of Communications Excellence

August 31, 2022 Beth Braen
The internationally recognized, data-driven public relations and marketing agency, Bob Gold & Associates (BG&A) is thrilled to announce that we recently celebrated 25 years of helping launch and grow nearly 250 clients ranging from hi-tech startups and associations to Fortune 500 companies.   Since our founding in 1997, Bob and his team have established themselves as a premier communications agency for leading hardware and software tech companies alike, expanding far beyond our roots in cable TV to encompass industries including media and entertainment, streaming, IoT, AdTech, enterprise software, blockchain and communication service providers.   “Whether clients are on the upswing or are in trouble, we have stepped up and helped shape their message and meaning to their community,” said President and Founder, Bob Gold. “For a quarter century, we always put our clients’ interests first.  Honesty is so rare today.  We pride ourselves on pushing back, and not being ‘yes folks.’ It is the only way to ensure their company, brand and reputation meet the future head on.”   We stay relevant in order to propel clients’ businesses forward, providing creative solutions and highly tailored communications programs that deliver meaningful results. This not only includes offering a variety of timely and much-needed services, but also creative services to support rebranding efforts and introduce disruptive technologies.   Current and recent clients include next generation smart home services, NFTs for the metaverse, AI-powered energy management, lab-made cheese, social justice campaigns, streaming channels, and highly touted individual shows.   The company’s proprietary BG&A Insight™ is a unique, data-driven approach to PR and brand management that has helped the firm meet every client’s unique needs by implementing proactive and personalized PR campaigns tackling all five pillars offered in the program.   Bob Gold & Associates has received numerous accolades and awards. Most recently, the firm was recognized by Forbes as one of America’s Best PR Agencies for 2021. Recently, we have been selected among the Top California Public Relations Firms by DesignRush. The agency was also recognized as a top place to work by Cablefax Magazine in 2019. That same year, Bob Gold was named Communications Professional of the Year by the Los Angeles Chapter of the Public Relations Society of America. Gold was inducted into the Cable TV Pioneers in 2007.   Special Thanks to our friends and partners in the media who have supported and celebrated with us. CableFax Daily highlighted our anniversary! When (Bob) Gold Turns Silver - It’s been 25 years since Bob Gold founded his PR and marketing firm Bob Gold & Associates after getting his start in the industry at HBO and Prime Ticket. As a communications pro, he’s had a bird’s-eye view of cable’s transformation during that period. “This is the 1980s all over again—in terms of connected TVs being the new cable system, in terms of bundling that’s coming together. What’s really interesting is that cable was the brand that everyone loved to hate. It was expensive, you had no choice, and it was bad customer service. So direct-to-consumer streaming was like this cure. Nobody hates that cable operator anymore,” he told CFX. That might be a bit of PR wishful thinking, but cable certainly has come a long way from the days of the evil “cable guy.” The PRWeek Podcast featured our very own Bob Gold! Longtime agency owner talks about celebrating his film’s quarter-century in business, legendary moments in entertainment communications and sports TV rights. Palos Verde Magazine spotlights Bob in the feature story on page 16 -- Rolling Hills Resident and Owner Bob Gold & Associates, Celebrates 25 Years in Business and Discovers a New Chapter in his Book of Life BG&A Founder Bob Gold reminisces about 2+ decades in cable and telecom with Jeff Baumgartner in a recent Light Reading Podcast   Stroll Rolling Hills magazine celebrates Rolling Hills resident Bob Gold on the 25th anniversary of Bob Gold & Associates with a treasure trove of photos starting on page 12.

Beth Braen Honored with Women of Valor Award

June 14, 2022 Beth Braen
Congratulations to our VP of Client Services, Beth Braen on being honored with the Woman of Valor Award from Temple Isaiah in Los Angeles.   The award recognizes Beth’s many contributions to the Temple, where she is a Past President of the board and is still active on many committees. As a long-time volunteer she continues to offer her expertise, support, time and good humor to the Temple community.   Throughout her many years as an active member of the congregation, Beth has followed the mission of Temple Isaiah as being at the intersection of tradition and innovation.   At Bob Gold & Associates, Beth helps develop relationships with new and prospective clients and is an integral part of our legacy of championing clients. To her co-workers, she is a great source of wisdom, support and business acumen.  

Clutch Crowns Bob Gold & Associates as a 2022 Industry Leader

March 23, 2022 Beth Braen
Here at Bob Gold & Associates, we believe that data and analytics are the keys to unlocking media strategies that resonate. Since 1997, we’ve continued to grow because we provide personalized media relations campaigns that are SMART (Specific, Measurable, Achievable, Replicable and Timely). Along the way we’ve become a multi-award-winning team because of our clients’ brilliant success and appreciation for our work.   It’s because of their incredible support, we’ve gained recognition during the latest Clutch Leaders Awards! Today, Bob Gold & Associates proudly celebrates four amazing awards — our team was officially hailed as an industry leader for event planning, online reputation management, public affairs, and crisis communications.   Clutch is a Washington DC-based review and market research platform that guides browsers through the technology, marketing, and business services spaces. Every year, the site collects data-driven information and evaluates the best of the best from their respective categories. Following their extensive research, Bob Gold & Associates was given an esteemed spot on Clutch’s Leaders Matrix.   We are grateful to our remarkable clients! It’s a massive honor for us to be your trusted partners. We look forward to achieving more milestones with all of you in 2022 and beyond!   Going forward, we want to assure everyone that we will continue to strive for excellence and consistency. Your best interest will always be our top priority.   Looking for the best team to help you with your PR and media strategy needs? Bob Gold & Associates is here! Send us a message and let’s talk!

Blonder Tongue Labs Unveils Updated Aircaster AQT8 Series of Transmodulators

September 8, 2021 Beth Braen
Leading US-based designer and manufacturer of telecommunications, fiber optic, video and data delivery technologies Blonder Tongue Laboratories, Inc. recently introduced the updated Aircaster AQT8 series of transmodulators – including the Aircaster AQT8-QAM/IP and Aircaster AQT8-IP – a comprehensive and flexible toolset to create custom IP and QAM channel lineups from any ATSC 1.0 off-air or QAM content source.   Featuring an internal active splitter, the Aircaster AQT8 enables users to create a full lineup of up to 64 channels and distribute them to thousands of different locations across a facility, eliminating the need for countless digital converters, external splitters, and legacy one-to-one solutions.   “The Aircaster AQT8 reimagines what off-air rebroadcasting equipment can do in a single compact unit, enabling custom lineups of up to 64 channels, accessible to thousands of residential homes in the case of service operators, or hundreds of rooms and TV sets for hospitality, institutional and SMB use cases. It effortlessly creates and multiplexes a complete digital media service, while eliminating unnecessary fees and equipment.” Said Ted Grauch, President and CEO of Blonder Tongue Laboratories.   This recent product release adds to Blonder Tongue’s growing portfolio of new solutions and innovations, including the NXG Platform and Clearview Transcoder Series, that are specifically designed to augment and streamline IPTV and OTT video distribution.   Read the TV Tech article here.   For more information, please visit: https://www.blondertongue.com/.

Bob Gold & Associates’ Top-Notch PR Recently Received Another Five-Star Review on Clutch

July 20, 2021 Beth Braen
At Bob Gold & Associates, we’re the Gold Standard for data-driven Public Relations and Brand Management.   We recently received reviews on Clutch that demonstrate our excellence. Clutch is a B2B listing resource and reviews platform that evaluates companies based on their quality of work, industry experience, and client reviews. Clutch has become the go-to resource in the B2B space for connecting small, mid-market, and enterprise businesses with the perfect service provider.   Our creative, tech-savvy and award-winning team is highly connected & insightful. We provide uniquely tailored strategies for today’s digital-first world. We are transparent in our work, focusing on data and analysis through a proprietary method we call BG&A Insight™. This approach allows us to meet every client's unique needs and starts by implementing a thorough onboarding process to help create a proactive and personalized media relations campaign that is Specific, Measurable, Achievable, Replicable and Timely.   Bob Gold & Associates Got Another Review on Commit USA One of our latest reviews came from a global tech services firm, Commit USA. We helped their team launch in the North American market, particularly in the US. We provided traditional PR activities to build awareness such as news announcements, story placements, media briefings, and executive bylines. We also assisted their team’s entry onto the Clutch platform, by helping them with their case studies and client reviews. Additionally, we supported their LinkedIn activities including posts.   Our efforts resulted in the client’s successful entry into the US market. They have been able to establish their credibility via Clutch, and we were able to increase their media exposure through targeted story placements and relevant thought leadership in a variety of publications. They praised our team’s professionalism and project management. Commit USA Global Chief Revenue Officer Max Nirenberg said, “We’re impressed by the quality of their work, communication, and delivery. They make it very clear what’s going to happen and when the time comes, they will deliver what they said they would.”   We’re happy and grateful that, with such a glowing review, Max gave us perfect five-star ratings across all metrics!   Reviews on The Royalty Network: We also received a review from music publishing company, The Royalty Network after supporting the company’s efforts in launching a Black Lives Matter empowerment initiative. We had multiple meetings with the client to hash out messaging, and we created strategies and approaches from those discussions. Our efforts led to the successful launch of this inspiring campaign. The client praised our effective workflow, organized project management, and seamless communication. Ultimately, it was our agency’s forward-thinking strategies that left a big impression on the client. With the success of this campaign, we received an overall rating of 4.5-stars!   We thank Commit USA and The Royalty Network for their detailed and honest review of our work. Their positive feedback validates our team’s hard work and affirms our commitment to our clients.   We’re also pleased to announce that Clutch’s sister website the Manifest named us a Top Public Affairs Firm for 2021! The Manifest is a business news and how-to platform that analyzes and compiles industry data. They allow entrepreneurs, SMB owners, and industry managers to find leading agencies within their platform. As such, we’re honored to be recognized by the Manifest as the leading provider in our industry!   Do you need help with PR and marketing? Contact us today, and let’s discuss how we can work together to grow your brand and reach success.   See our Clutch Profile here
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