May 3, 2022 Beth Braen
Viamedia, the country’s leading independent provider of ad-sales representation to Cable TV Systems saw a record-setting 42% increase in ad spending for Q1 Midterm political advertising. The triple-digit -- and higher-- growth was...
May 23, 2013 BG&A Staff
Here’s our favorite contradictory statement of the month: “Linear TV is popular and ripe for replacement.” -Netflix CEO Reed Hastings. Are TV networks dinosaurs being wiped out by a big asteroid called Netflix? Hastings aka Netflix has a stake in non-linear viewing, but executives sure seem to be taking a page from a tried and true playbook. Its foray into original programming, House of Cards, actually demonstrated the strength of the release-a-week, linear TV-type model. With all the HoC episodes available at once, viewers consumed individually – all, part or nothing. The result: no big, next day, viewer buzz. We’re leery of media death knells: with the advent of TV, the death of movies was predicted, but 1.14 billion tickets were sold in 2012. Everyone’s buying personal entertainment devices, yet there are still TVs in use in 97.1% of U.S. households, according to A.C. Nielsen. Yes, consumption destinations are changing, but big cable and broadcast nets continue to have the content distribution model with the longest tail, and Netflix, for the near future, should hope it keeps wagging. What is your take on Netflix's disruptive incursion into original programming? Share your comments below. -Bob Gold & Associates
