Strictly stay focused on b2b communications for a multi-divisional, publicly traded, global major technology company whose executives are averse to ANY media interviews or public speaking at conferences or trade shows.
- Generate controlled and approved content, so the news release serves as the spokesperson
- Serve as the media relations “News bureau” by working to be responsive to reporters and keep the company OUT OF THE STORY
- Measure, refine and continuously provide timely evaluation of PR endeavors
- Create customer-focused affiliate PR and marketing content to support and build their b2b customer relationships
Delivered over $2 million dollars of publicity value for the company’s divisional technology innovations at CES.
Proactively countered any negative media or analyst descriptions.