Challenge

Re-energize media interest in a 10-year old tech company that was no longer seen as cutting-edge using the launch of two next-generation video streaming consumer-electronics devices

Solution

Conceived and executed a three city media tour, along with significant one-one-one media outreach to consumer tech writers and reviewers in a concentrated campaign that put the products news before a broad range of industry and consumer media, including creating the company’s first multimedia news release that will serve as a “digital storefront” likely to attract consumer notice in online searches for months to come.

Results

Within less than a week, we secured more than:

  • 400+ News Hits
  • 45+ Reviews
  • 932 Million Media Impressions