Re-energize media interest in a 10-year old tech company that was no longer seen as cutting-edge using the launch of two next-generation video streaming consumer-electronics devices.
Conceived and executed a three city media tour, along with significant one-one-one media outreach to consumer tech writers and reviewers in a concentrated campaign that put the products news before a broad range of industry and consumer media, including creating the company’s first multimedia news release that will serve as a “digital storefront” likely to attract consumer notice in online searches for months to come.
Within less than a week, we secured more than:
- 400+ News Hits
- 45+ Reviews
- 932 Million Media Impressions