PENTHERA Selects Bob Gold & Associates to Lead its Groundbreaking PR Program

September 20, 2013 BG&A Staff
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Penthera, a privately-held software firm that has developed a platform that elegantly delivers TV shows and movies to mobile devices for offline playback, today announced it has selected our firm to lead its communications program. Led by the cable industry pioneer Michael Willner and an executive team of the most recignized leaders in the industry, Penthera is an exciting new software company.

Penthera solves one of the most frustrating TV Everywhere problems – how to efficiently move large video files to consumers‘ mobile devices for offline viewing. TV Everywhere actually ISN’T everywhere: consumers on the go need a high-speed, consistent Internet connection to stream content. To actually be everywhere, there must be an untethered, on-the-go option. Many critical functions must be addressed simultaneously at the uplink, head-end and mobile device to make that happen. Bandwidth utilization and content windowing are just some of the issues Penthera’s software expertly addresses.

“Bob Gold & Associates is widely recognized in the cable TV industry for its award-winning work for programmers, distributors and suppliers,” said Michael Willner, president & CEO of Penthera. “We’re confident they will serve as an invaluable partner.”

Penthera’s software engine, Cache & CarryTM, works with both Android and iOS devices and is the first of its kind that is designed specifically for cable operators and TV network programmers to ensure a competitive advantage by offering an alternative to streaming video.

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