A relentless stream of content is creating a tectonic shift in the business of video. Spiraling content costs make ROI more difficult. MESA President, Guy Finley will curate a vibrant newsmaker conversation.
Capturing the attention of a global audience is of paramount importance, but in order to scale from a niche to Netflix, organizations need to overcome a slew of barriers – from managing complex and fast-growing inventories of video to navigating evolving standards, devices, business models and platforms. Thriving in today’s on-demand world means entirely reinventing the current delivery model, disrupting everything from sports to Hollywood.
How do you go global? Don’t tastes and interests vary from culture to culture? How can services scale from a niche to Netflix? And how can sports grow in a global, on demand OTT-delivered world?
Can spiraling content costs be recouped through the current SVOD model? How does it compare with the AVOD model? Is there a new model we haven’t seen yet, that better addresses the need to recoup costs – such as AT&T’s three-tiered streaming service offering?
Only 33% of cord-cutters plan to use paid OTT services as a pay-tv substitute. What are the other 68% doing? What other misconceptions are prevalent about streaming services?
Hyper-local content is becoming a new model in streaming strategies. This presents challenges for everyone from regional sports broadcasters to OTT giants. What does hyper-local mean for OTT, and how could that change the industry?
Not everyone will survive. Who will the winners be, and what will the next 5 years look like?