Transforming Your Story into Compelling, Newsworthy Content
Media and Analyst Relations
All business is the business of relationships. Our personal relationships with reporters, editors, publishers and analysts benefit our clients. We are all in the content generation business. When we have news or stories – they listen to what we have to say. With BG&A behind you, your products and services will stay top of mind and your executives will be asked for interviews and webinars and perhaps no-fee panel opportunities.
At BG&A, our clients enjoy integrated programs delivering earned, paid and owned initiatives. We ensure your earned (publicity) coverage acknowledges your expertise. We drive your thought leadership by securing featured guest writing opportunities in important media outlets that help drive your sales.
Awards and Recognition
Awards remind those around us of the importance of your company and your value. BG&A identifies the most appropriate awards and will manage the entire process for submissions. Best of all – we tend to win for our clients. Talk about ROI!
Our industry is moving away from “reputation management” to “reputation marketing,” and you can bet digital media is driving the change. Your reputation can drive growth and be used as a competitive advantage. We are prepared to manage your companies’ social media presence – driving content, conversation and relevance. Nothing ever goes live without your approval.
At the end of every day, our most important and valuable asset is your reputation. Let us ensure yours is always gold.
Learning from experience.
Penthera: Lightning in a Bottle: $10 million in news coverage
The Challenge: Our challenge was how to get a start-up maker of video download-to-go software better known. We advised the client to speak to bigger issues in the space, specifically opining on whether streaming video giant Netflix would reverse its oft-stated position that it would never allow consumers to download content.