Good Manners Lay the Foundation for Professional Relationship Building

Like all jobs, building a relationship with your colleagues is key to a harmonious workplace. In the PR industry some of the most important relationships you will have are with journalists. The foundation of these relationships is built from the etiquette that you present when interacting during each conversation.

In an age where social media usage sometimes limits us to a 140 characters we can often forget to be polite. The ability to engage with journalist thru different social media channels does not mean we should start the relationship off on the wrong foot by not being courteous and showing respect.

Many relationships start out as a social connection and that should not be any different with a journalist. Doing research on their bio and pieces they have written will give you something to talk about when initiating conversation. Remembering not to get offended if there is not an immediate response to your outreach as journalist have just a hectic schedules as PR professionals.

Once a relationship is formed, continue to monitor your new friends activity on social media so you are aware of their current interests. You never know when they may put out a request and you are the one with the right answer. This also keeps your relationship building skills sharp as you become more aware of how you interact with others and the bonds that have been formed.

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