Growth and Influence in Sports OTT Programming to Be Debated at Digital Hollywood

Sports Execs, Media Debate ‘Wearing the “Must Watch” TV Crown’

The spring 2015 Digital Hollywood will feature an exclusive power panel on Tuesday, April 28th, at 10:45 am, featuring prominent sports executives and media discussing live sports growth and its influence in cross-platform programming and advertising.

The panel will be hosted and moderated by sports PR and agency veteran Bob Gold, president of Bob Gold & Associates. The panel will feature:

• Bob Keyser, vice president of partner services for the Pac-12 Networks
  • Develops cross-platform strategies for the University of Arizona, Arizona State, UC Berkeley, UCLA, University of Colorado Boulder, University of Oregon, Oregon State, USC, Stanford, University of Utah, University of Washington and Washington State University
• Bob Lynch, senior vice president of global partnerships for the Barclays Center
  • Oversees all aspects of sponsorship development regarding the Brooklyn Nets, Brooklyn Boxing and the New York Islanders
• Jake Steinfield, founder of Body by Jake
  • Fitness industry icon and creator of Major League Lacross
• Pat Crakes, senior vice president of FOX Sports
  • Oversees all programming and research for FOX, FOX Sports 1, FOX Sports 2, FOX Deportes and FOX Sports Racing
• Tom Hoffarth, sports media columnist
  • Staff writer for the Los Angeles Daily News and LA News Group

The venue is expected to be sold out. A live webcast via the Digital Hollywood website: http://www.videodigitalhollywood.com/  will carry the stream from the session.