Facebook Posts Not Gaining Traction? Try Posting on Sunday!
With roughly 1.28 billion users and 15 million brands flooding your Facebook newsfeed, it should come as no surprise that garnering the attention of users can seem like an uphill battle for smaller businesses.
So how can one break through all this noise and attain the exposure every company desires? According to a new survey from TrackMaven – which analyzed 5,800 pages and 1.5 million posts – it’s clear that users’ newsfeeds are most crowded during weekdays yet people pay more attention on the weekends.
According to the report, posts receive an average of 2.27 “engagements” (including likes, comments and shares) on weekdays. On Sundays, they receive 2.72 per post. Thursdays are the number one day for posting activity, accounting for 16.8% of posts, with Tuesdays and Wednesdays close behind. Only 9% of posts are published on Sundays.
The time of day also matters. Most companies post their updates between 8 a.m. and 5 p.m., gaining an engagement level of 2.24 on average. But those who post after hours, between 5pm and 1am, receive an engagement boost– up to 2.49.
Content variables make plenty of difference as well. Exclamation marks, question marks and hashtags are all valuable, increase engagement and make the posts more appealing, says TrackMaven.
“The trends indicate an overall correlation between effectiveness and greater personalization of Facebook content,” noted the survey’s author. Things like exclamation marks and hashtags “appeal to our curiosity, excitability and innate desire for conversation.”
There are common sense explanations for much of these results. People have more time over the weekend and feel much more inclined to write comments, and share or like posts. By contrast, during the work week, there may be limits to their Facebook use, or a generalized disapproval by managers of social media as its use could be a distraction.
Try this out the next time you plan to post on Facebook, and see the difference for yourself!
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