The Cost of Social Media Fame in 2014? About $6,800
How much will social media fame cost you in 2014? At $6,800, it is probably cheaper than you thought.
This money will buy you a million Twitter followers, a million YouTube views and 20,000 likes on Facebook. As a bonus, you’ll also enjoy a robust number of Pinterest, Tumbler and Instagram followers and still have room in your budget for 250 comments on your blog and about 100,000 views on Vimeo. What a bargain.
Social norming is powerful. If something is popular, society tends to place a higher value on it. If an article has numerous social shares (i.e., tweets, Likes, etc.), then it must merit attention. If a celebrity, politician or musician has a huge Twitter or Facebook following, they must likewise be worthy of further investigation.
This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Many of the spurious accounts are “bots”, user profiles automatically created in mass, with no human behind their fictitious personas.
The good folks at WhoIsHostingThis? were inspired by my Celebrities With (Allegedly) The Most Fake Twitter Followers article to create an infographic that explores the benefits and risks of faking one’s social media persona.
The Cost Of Fake Fame
Perhaps the relatively low cost of faking a following is part of the problem. If you buy in bulk, the price of 1,000 Twitter followers is about $1.75. This is about half as much as 1,000 YouTube views, which will cost you $3.10. On the expensive end of the scale are Facebook likes, which will set you back about $35 per thousand.
Thus, if you purchased all of the social media “juice” shown at left, it would only cost you about, $6,804. Certainly a large sum for an individual looking to impress their friends, but less than a typical Saturday night bar tab for an A-list celebrity.
According to this Forbes article, prolific blogger Steve Farnsworth has the highest percentage of “good” (95% non-fake) Twitter followers among public relations professionals. This is a remarkable percentage, especially given that Steve has over 110,000 followers. To put this into perspective, I have less than 8,000 Twitter followers, yet 3% are classified as “fake” by StatusPeople’s online forensic tool.
I reached out to Steve and asked him how he is able to maintain such a robust number of authentic followers. He responded with this:
“ Throughout the year I review my Twitter followers looking for bots, accounts that have been abandoned, or that are tweeting links with viruses and I remove them. This causes the number of followers to drop too, but that’s a good thing. The social media industrial complex is fraught with digital marketers and consultants who puff up their abilities and accomplishments. I tell my clients to be honest in their marketing, and in turn strive to walk the talk. So, I manage my social media presences and audience. We live in an electronic fishbowl where tens of thousands people can tell tens of thousands of their friends that you or your brand are bamboozling them in nanoseconds.”
Not surprisingly, Steve’s tagline for his PR firm is“Content Is The Currency Of The Social Web.” Content matters, not puffery.
