Cision Goes Behind the Headlines with Bob Gold

Well, isn’t our Bob Mr. Popular? He was recently interviewed for Cision’s blog on the relationship-based and story-telling nature of PR, how stories are now being told through newer digital mediums and the importance of keeping an eye on the big picture when working with clients.

Behind the Headlines with Bob Gold

Good PR hinges on relationships. Without a strong relationship with your audience, you won’t be able to communicate effectively.

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media.

You founded Bob Gold & Associates in 1997. What do you think has contributed to your agency’s success over the years?

We are sticklers for measuring all outcomes. We believe every business should be accountable to mutually agreed upon Key Performance Indicators. To that end, we have created our own S.M.A.R.T. Report (Specific. Measurable. Achievable. Realistic. Timely.)

We find that when you combine measured results with demonstrated, unwavering commitment to understanding the industry ecosystem of each of our clients, we earn their respect and appreciation, and our clients see what their investment yields.

Read the full interview here.