Cisco2019NAB - Bob Gold & Associates

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Sunday
April 7, 2019 5:00 – 6:30PM

(Note: NAB opens Monday)

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Piero's Italian Cuisine

355 Convention Center Drive, Across from the Las Vegas Convention Center North Hall

Summary

What are the challenges and opportunities driving the transition to IP delivery of all video content? From content ingest, signal processing, or distribution – IP offers flexibility and collaborative power for just about everything. The IP transitions underway are helping content providers accelerate ideas to audiences and reimagine their entire content workflows.

And live all-IP event broadcasts take the challenge to a whole new level.

This panel will explore key questions in the content business:

How do I scale?
Content everywhere: Virtualizing workflows and optimizing the data center for content production provides scale when, coupled with edge and cloud distribution
How can I reach new audiences?
Driving efficiency: Comprehensive data analysis provides actionable insight. Automation takes proactive control to optimize application and network performance.
Am I efficient?
Reinventing the network: Robust IP networking, with open interfaces, brings ruthless simplification whilst maintaining broadcast quality.
Am I secure?
Securing your business: Control network access, protect users, and use behavioral analysis to identify and rectify breaches quickly.

Organizations need to overcome a slew of barriers – from managing complex and fast-growing inventories of video to navigating evolving standards, devices, business models and platforms. Thriving in today’s on-demand world means entirely reinventing the current delivery model, disrupting everything from sports to Hollywood.

According to this year’s forecast update (2017 – 2022), mobile traffic will be on the verge of reaching an annual run rate of a zettabyte by the end of the forecast period. By 2022, mobile traffic will represent nearly 20 percent of global IP traffic and will reach 930 exabytes annually. That’s nearly 113 times more than all global mobile traffic generated just ten years prior, in 2012.

To fully understand the challenges, costs and opportunities, this panel discussion will leave you with fresh perspectives and new insights all before Sunday dinner!