Public Relations or Marketing? When to Choose Where to Put Your Budget

February 26, 2018 Roxanne Leone 0
Roxanne Leone, director, marketing & communications I grow businesses by developing and implementing public relations and marketing initiatives each measured by ROI. I’ve learned a few tricks and tips and hard knock lessons that I...

Why Executives Need Media Training

February 14, 2018 Bob Gold 0
Did I Say THAT? Three Reasons Why Executives Need Media Training Getting a client’s key executive on the phone with a key member of the media or analyst firm always seems to happen in a...

6 Killer Tools to Boost Your Social...

January 23, 2015 Chris Huppertz 0
By Christopher D. Huppertz Whether you’re the designated Facebook pundit of your office or a laggard who’s just sent their first tweet, it’s inevitable as a PR professional that you’ll need to know your way...

How to Craft the Perfect Media List

November 26, 2014 Chris Huppertz 0
By Michael Kroner The PR industry is constantly shifting like a running back looking up field, and these changes impact every aspect of our job. Staying ahead of the curve can be a scramble to...

Press Release Content Makes or Breaks a...

March 20, 2014 Tricia Hawkins 0
PR professionals use a plethora of tactics to get client information to journalists ranging anywhere from one-on-one meetings to press release blasts. Journalists, on the other hand, receive hundreds of requests a day and it...

4 considerations for #PR success in 2014

January 7, 2014 Tricia Hawkins 0
by Carm Lyman A new year is the perfect time for a fresh start. As you kick off 2014, you have a chance to consider more ways to be successful at your job, providing your company...
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