Top Tech Trends at NAB 2024: Navigate the Future with Insight

February 21, 2024 Beth Braen
In an era where technology evolves at breakneck speed, staying ahead of the curve is crucial for companies looking to make a mark. As we approach NAB 2024, Bob Gold & Associates (BG&A)...

From Invisible to Invincible: 5 Strategic Moves to Maximize Your NAB PR Investment

February 1, 2024 Beth Braen
As the M&E industry advances rapidly, exhibitors gearing up for the innovative world of NAB 2024 are poised at the edge of unparalleled opportunity. With the right approach, this event can be much more than a showcase—it can be a pivotal moment in your brand's journey. But how do you cut through the noise and ensure your message resonates? Having guided 50+ companies through the NAB maze, here are five strategic PR moves designed not just to make an impact at the show, but to echo long after. Craft a Compelling Narrative Your technology isn't just a product; it's a story waiting to be told. Before you step onto the show floor, define what makes your solution unique and why it matters. This narrative should weave through all your communications, from press releases to social media posts, creating a cohesive and memorable brand identity. Do you have someone on your team that can distill complex tech jargon into engaging stories that capture media attention and resonate with your target audience? Leverage Media Relationships The media landscape at NAB is as vast as it is varied. Securing coverage in this crowded space requires more than just sending out press releases. It's about nurturing relationships with journalists and influencers who specialize in your niche. How are you identifying and engaging with targeted media to amplify your message? You want to be sure that your news not only lands but makes a splash. Engage with Influencers and Thought Leaders In today's digital world, influencers and thought leaders can be your most powerful allies. Collaborating with these individuals for panel discussions, interviews, and live demos can significantly extend your reach and credibility. Are you making the most of your strategic partnerships? NAB is the perfect opportunity for your executives to share the stage with industry luminaries and put your company’s innovations in the spotlight. Optimize Digital Presence NAB is not just a physical event; it's a digital phenomenon. An optimized online presence ensures that your brand captures attention both on and off the show floor. From live-tweeting key announcements to hosting virtual tours of your booth, consider crafting a digital engagement strategy that keeps your client’s and prospects connected and interacting, no matter where they are in the world. Post-Show Momentum The end of NAB doesn't mean your PR efforts should wind down. In fact, it's just the beginning. Post-show follow-ups, content marketing and leveraging the buzz created during the event can keep the momentum going strong. What’s your plan for converting post-show enthusiasm into long-term engagement, helping you nurture leads and build lasting relationships with your audience?   The BG&A Difference At Bob Gold & Associates, we understand that NAB 2024 is more than a trade show—it's the perfect chance to elevate your brand in the tech world. Our tailored PR strategies are designed to make every moment count, ensuring you not only shine at the show but continue to glow long afterward.   For tech exhibitors looking to turn opportunities into outcomes, BG&A is your partner in creating buzz, building relationships and driving success. Let’s connect and craft a PR strategy that puts your innovations on the map.

Danny Trejo Is Conquering a New World as a Playable Character in SCUM, and an Entire NFT Collection Available on EPIK Prime

May 18, 2022 Beth Braen
Hollywood’s most unlikely hero, Danny Trejo, comes to life as a playable character inside the multiplayer open world survivor game, SCUM. In addition, Epik Prime Marketplace will offer Trejo’s first ever NFT collection, titled “The Many Faces of Danny Trejo.”   Epik, the leading global licensing agency immersing major brands into AAA games, in a collaboration with Gamepires’ SCUM, will offer fans the ability to select Trejo as a character with customizable options and accessories to navigate through the multiplayer survival game. Voiced by Trejo himself, the avatar is modeled after his iconic 1990s roles that launched his career.   “I’ve been fortunate to work on some incredible projects throughout my career, but seeing myself in a badass game like ‘SCUM’ has got to be one of the highlights,” said Trejo in a statement. “Working with Epik and Gamepires has been an awesome collaboration. This partnership is an opportunity to engage with fans on a different level.”   READ MORE Danny Trejo to Appear as Playable Character in Survival Video Game, Trilby Beresford, The Hollywood Reporter SCUM: The One and Only Danny Trejo is Now a Playable Character, Jason Nieva, Player.One

EPIK Partners with Linden Lab, the creator of Second Life to Bring Popular Comic Book Publisher Zenoscope Universe to Life Inside the Metaverse

August 23, 2021 Beth Braen
Linden Research, Inc. (“Linden Lab”), the creator of Second Life, and comic book publisher Zenescope Entertainment, in conjunction with leading digital licensing agency, Epik, recently announced they have partnered to bring the dark and twisted Grimm’s Universe to life as the Zenescope Metaverse inside Second Life.   This marks the first time a Zenescope property has been realized inside a virtual world, and the first phase of an on-going partnership with Linden Lab that will introduce new content over time. Zenescope and Second Life are just the latest additions to an ever-growing list of world leading brands, IP owners and game developers in Epik’s partner ecosystem, which includes ViacomCBS, Warner Music, Universal Music Group, Tencent, Garena, and many more.   Fans can interact with and play as some of the classic fairytale characters popularized by Zenescope’s comic books and graphic novels, acting out scenarios and following different storylines within a 3-D online virtual world. Visitors will find plenty of iconic locations and other nods to Zenescope heroes and villains, including Rockman’s Ice Cream shop from Belle’s series, and a fully-playable Goblin Golf course. The immersive world is full of games, hidden surprises, and exclusive virtual collectibles and merchandise found only in Second Life. The Zenescope Metaverse inside Second Life features… familiar Cindy, Belle, and Mad Hatter character costumes and avatars, multiple scenarios and storylines to follow, more than 50 exclusive virtual collectibles and branded merchandise items, including clothing, furnishings, and the fan-favorite Cheshire cat plushie, games and activities like the fully playable Goblin Golf and the Mad Hatter’s Hedge Maze, complete with trophies, a clandestine quest, hidden locations, and other secrets.   For more on this exciting new experience watch Right This Minute interview with Zenescope Co-founder Ralph Tedesco and character Cinderella Monroe

Clutch.co Ranks Bob Gold & Associates #5 in Top Entertainment PR Agency Leaders Matrix

May 6, 2021 BG&A Staff
  Clutch.co has released their latest ranking of the top 15 entertainment Public Relations agencies listing Bob Gold & Associates #5 based on market presence, clients & experience, and professional reviews.   Clutch.co contains genuine client reviews to help communications professionals seek out the perfect match for the professional services they need such as Public Relations, Crisis & Bankruptcy Communications, Digital Marketing, and more.   Bob Gold & Associates offers targeted results-driven outcomes in its contracts and specializes in B2B communications serving multiple verticals including media & entertainment, technology, and marketing & advertising public relations.   To learn more, read our media & entertainment public relations case studies, such as Fathom Events. If you’re in the process of partnering with a new PR firm, give us a second glance and see what makes us unique. Contact us today.  

Women’s History Month Feature – Week 4

March 24, 2021 Beth Braen
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Amy Prenner. Consumer and Entertainment Strategist Amy Prenner shares the secret to her success amid the last 12 months and how to keep clients relevant during Covid-19.   The pandemic literally turned every industry upside down. As a PR professional, how did you pivot your efforts? I remember everyone literally in shock and wasn’t sure how to be effective without being together. We were all more concerned about toilet paper and water than the pandemic that would spread throughout the world.   As businesses and clients shifted from their offices to their homes and cell phones, we all began to quickly adapt in a way that has made our business streamlined and even more effective.   Thankfully there are many tools from FaceTime to Zoom to WebEx to Skype that ensure facetime with clients and staff and have helped to keep communications fluid and consistent. Because we aren’t in our cars driving to and from work and events, there have been other benefits, no traffic, no money on gas and no commuting. We have all become much more efficient and effective working from home while tending to our clients that need our expertise.   How do the clients feel as a result of these changes? They love that when we secure TV interviews they can just Zoom or Skype in and don’t have to leave their living room. Securing media relations for Covid-19 related clients has been something that benefits our clients but also helps the media with their coverage. We also notice that we have been able to spend even more one-on-one time with our clients because we are in a more relaxed environment where we can offer media strategies and suggestions that they can absorb and practice so that they are successful in their respective campaigns.   What advice would you give to someone who is looking at a career in PR? Many years ago I used to tell people to go to a newsstand and see where you gravitate. You can do the same thing with a news aggregator like Apple News. If you see what you like whether its fashion, celebrity, home and design, food, politics, etc, you will be able to see where your interests lie. Be open to everything and anything. Read as much as you can. Learn the basics of social media and make sure its something you actually enjoy. If you love what you do in any career you will be a success and its easier to work in an industry you have passion for.   Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1, Director of Marketing, Roxanne Leone from Week 2 and Associate Account Executive Anabela Savulescu from Week 3.

Televisionation Friday Fireside: Bob Gold Talks to The iTV Doctor about Surviving Covid-19

March 1, 2021 BG&A Staff
"Pain is the fuel for progress," says Bob Gold, Principal, Bob Gold & Associates.   On Televisionation's Friday Fireside, Bob Gold, Founder and President of Bob Gold & Associates, shares his story of surviving Covid-19 which, as Rick Howe observes, “scared the s*#t out of Bob's friends!” Speaking with his customary humanity and humor, Bob gives a first-hand perspective on what it means these days to simply be alive.     [embed]https://vimeo.com/516942148[/embed]     Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Manhattan West’s CEO, Lorenzo Esparza, Speaks with 1080 KRLD About the Economic Outlook After Covid-19

February 25, 2021 BG&A Staff
Lorenzo Esparza, of Manhattan West Asset Management, never banks on conventional beliefs or engages in groupthink. While many economists are predicting 5% growth in the economy in 2021, Lorenzo is sticking with his prediction of 2-3% this year.     Lorenzo Esparza is the Chief Executive Officer and Founding Principal at Manhattan West where he leveraged his legal, corporate, and financial experience to form the modern version of an investment firm. Based in Los Angeles, the independent financial solutions company offers a variety of customized financial services for Private Wealth Clients throughout the U.S. including business management, insurance, and tax in addition to in house investment management.  As an asset management firm, the company offers proprietary alternative investments across multiple asset classes including Venture Capital, Private Equity, Real Estate, Private Debt and traditional equity and fixed income portfolios.    Listen to Esparza and news anchor, John Liddle, of 1080 KRLD discuss the outlook for the economy post-coronavirus with the radio clip below.  

Advocado Ripens Platform to Boost Cross-Platform Ads

February 3, 2021 BG&A Staff
Identifies when spots air to trigger search   Published in Broadcasting & Cable February 3, 2021 Advocado, a St Louis-based data and analytics company said it can not only measure the impact of TV advertising, but increase it by launching short-burst cross-platform campaigns as commercials air.   The name Advocado is a play on the notion that it can find that exact moment when an advertising opportunity is perfectly ripe, like the agonizingly brief interval between when an avocado is too hard and when it turns mushy.   Advocado said it has upgraded its platform, enabling new capabilities including analytics, attribution and advanced applications.   Advocado’s technology starts with the VEIL watermarking system used to identify when and where a client’s TV commercials actually run.   “Our primary idea was how do we use television signal data through the watermark to drive Google search campaigns,” said CEO Brian Handrigan.    Handrigan said he thinks it funny that spent most of his career in digital adverting and that now “may life is helping to make linear TV a lot more relevant.”   The relevance gets a boost because Advocado uses the watermarks on its clients’ TV commercials as a trigger to start buying relevant Google keywords after the ad runs. For complete article, visit Broadcasting & Cable.

Bob Gold & Associates Ranks 16 on O’Dwyer’s 2020 Top Entertainment PR Firms

August 16, 2020 BG&A Staff
Only O'Dwyer's ranks PR firms by 19 specialties. The firms on this list have broken out their net fees for accounts classified as entertainment PR.   See complete list here.   See all Bob Gold & Associates awards & highlights here.
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