Bob Gold & Associates Chosen To Spearhead ZoneTV Strategic Communications for Exciting New Pay TV Programmer
BOB GOLD & ASSOCIATES CHOSEN TO SPEARHEAD ZONETV STRATEGIC COMMUNICATIONS FOR EXCITING NEW PAY TV PROGRAMMER
LOS ANGELES – January 18, 2017 – ZoneTV, an innovative digital entertainment programmer for pay TV with offices in the U.S. and Canada, announced it has chosen Bob Gold & Associates, a nationally recognized boutique cable TV and telecommunications-focused public relations agency, to lead its PR activities.
“Our platform for delivering online content for the pay TV ecosphere is an entirely new model. It’s important that we have an agency that is well established in this industry. Bob Gold & Associates’ brings a proven track record track record of successfully launching new TV programmers,” said Jeff Weber, CEO for ZoneTV. “They are an invaluable addition to our team, helping to successfully put us in front of the right media, the right video distributors and the right digital content owners.”
Led by cable TV veteran Bob Gold, the agency will promote ZoneTV’s expansion of its program offerings and maximize the network’s value to distributors and further its reputation among viewers. Bob Gold’s team will focus on establishing this emerging digital entertainment firm’s programming, highlighting the network’s unique platform and expanding programming mix. Already ZoneTV has successfully introduced a new concept in Pay TV – temporary linear channels – with the successful launch of its Santa Tracker into 30 million pay TV homes.
“ZoneTV is led by one of the biggest executive brands in the business – Jeff Weber, who previously served as President of Programming and Advertising at AT&T U-verse. He and his team are bringing an entirely new concept to pay television, bridging online content with pay TV linear channels. It doesn’t get any more rewarding than to be able to bring forward a new idea, and see it warmly received by operators, programmers and consumers and see it become a reality and successful business,” said Bob Gold, president and CEO of Bob Gold & Associates.
Please visit www.zone.tv for more information.