Bob Gold & Associates: Building and Burnishing Brands from IoT to IT and Back

March 1, 2017 Bob Gold 0
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Quick: What’s the difference between a squirrel and a rat? Answer: PR

That’s a simple fast way to consider how public relations and good storytelling makes a brand.

Whether it’s a missed media opportunity, a client miscommunication, an office drama, or the reaction to an Alt News piece, bad things happen in business all the time. And as a rule, poor stories and story-telling was the likely culprit. To build the right story that is authentic to the brand requires good strategies. A strategy is the same for all organizations from start-ups to Fortune 500 companies.

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