Be Aware of these Common PR Mistakes to Avoid Professional Pitfalls
Mistakes happen on a daily basis in life and in the public relations industry. Usually when these mistakes are made it is often the most simple tasks that are the first to be fumbled. Picking ourselves up from these mistakes can be a challenge in itself too, but this is how we grow professionally.
Being aware of the mistakes we make is the easiest and best preventative strategy, but identifying some of the most common mistakes made by PR professionals will help avoid potential pitfalls as well. A recent article about the common mistakes made in the PR industry highlighted some of the actions people are guilty of, from interns all the way up senior management. Here are some of the mistakes to avoid professional pitfalls.
We are pitching the “news” to journalists
There are two different forms of news pitched in the PR industry. One is the information fed to us by clients and the other is information that we might not think is newsworthy at all. Making sure the stories we are pitching are more than just information about our client will garner better consideration than just a fact sheet.
Know the person being pitched
Many of the times when we pitch someone via email or phone the recipient is just another name on a media list. Doing research to make sure the person being pitched covers applicable topics will help increase the odds of a placement or coverage. Not getting a response can be discouraging and is usually the result of not doing research before pitching.
Watching the news keeps us informed
Even though we are constantly monitoring the news, it may come as a shock to find out how much of that information is actually retained. Our days can be so busy that we forget to pay attention to the sources of our desired success. Public Relations is not a nine to five job and we should always be learning something new. Start paying attention to the news more and you may be surprised how your success rate goes up.
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