Focus on the Consumer Experience for OTT Success – Video

August 27, 2018 Robert Brownlie
Networks need to focus on the consumer experience and not use B2B language says Bob Gold, CEO of Bob Gold & Associates. This is one of the pearls of wisdom from Gold's recent...

Annenberg Job Shadowing Program 2017

August 20, 2018 BG&A Staff
This Spring 2017, we (USC Annenberg) launched our very first Job Shadowing Program, which consisted of 6 Annenberg alumni and 9 freshmen/sophomores.   Megan Diamond (2019) and Hannah Maddie Hengst (2019) completed their job shadow experience with Bob Gold of Bob Gold & Associates:   “Job shadowing Bob from Bold Gold and Associates was an excellent learning experience. I participated and listened in on conferences/meetings, have lunch with members of the company and experience a day in the life of a CEO in a public relations workplace. I also had the opportunity to learn the key differences between in-house firms and agency PR firms. I am grateful for the connections that I made and the networking opportunities this experience allowed me to obtain!” -Megan   See complete article here.

IBC Announces New ‘Content Everywhere’ Hub

August 7, 2018 BG&A Staff
Posted by Tom Butts Aug 2, 2018 Show destination to feature expert panel discussions and product demos focusing on online TV and video The 2018 IBC Show is introducing the "Content Everywhere Hub," a section of the show floor covering the latest trends, strategies and developments in online TV and video. In addition to emerging technologies such as 5g, topics covered will include how to successfully grow an OTT service, how AI and machine learning are impacting content creation, and OTT distribution and monetization. Speakers will include experts from small start-ups to some of the biggest names in technology including Google, Alibaba, CSGi, Telia, Ooyala and Roku.   Read the complete article here.
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