Placemedia and Rubicon Project Join Forces, Broadening Access To Programmatic-TV Ad Demand

November 18, 2016 Chris Huppertz 0
Placemedia, the fully automated supply-side platform for television, and Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced a new strategic partnership broadening access to programmatic television...

Record Local Cable Ad Spending Plays Role...

November 18, 2016 Chris Huppertz 0
RECORD LOCAL CABLE AD SPENDING PLAYS ROLE IN BATTLEGROUND STATE SENATE ELECTIONS, VIAMEDIA FINDS A common pattern among victorious Senate candidates in many key “battleground” states was the candidates’ use of local cable television advertising....
Share this: