Adder Technology To Display Innovative 4K Ready Solutions at CCW 2015

October 29, 2015 Chris Huppertz
Demos will include the new AdderView DDX30 from Adder Adder Technology, the high performance KVM (keyboard, video, mouse) specialist, will be demonstrating its full range of KVM, extension and connectivity solutions at the...

ZeeVee Ensures AV Professionals Connect In the IP Revolution at InfoComm Connections 2015

October 27, 2015 Chris Huppertz
Demos will include the latest Video over IP solutions from ZeeVee ZeeVee, Inc. a global manufacturer of video and signal distribution technology, will be demonstrating its new Video over IP solutions, the iSeries, and ZyPer4K™ at the InfoComm Connections Show in New York, November 11-12, 2015 in booth 1073, at the Javits Center. Taking center stage will be the iSeries, the newly enhanced version of ZvPro and HDbridge 2920 models, offering dual capability support for RF/Coax and/or CATx infrastructures and ZyPer4K, the only solution today that switches and distributes uncompressed Ultra-HD (4K) video, audio and RS232/IR control signals leveraging off-the-shelf 10Gb Ethernet switching products. With the addition of these new products, ZeeVee’s IP based multi-source to multi-screen video distribution platforms continue to deliver on its promise of any source, over any network to unlimited displays. With the convergence of AV and IT, and the growing demand for 4K video, ZeeVee once again is taking an innovative approach, engineering new technologies to enable AV over IP. ZeeVee’s new technologies challenge conventional, and often, proprietary distribution systems, providing integrators total flexibility and scalability to future proof their end-customers’ investments “Our video over IP technologies were specifically designed to meets the growing needs of our integrators and end customers, “said Bob Michaels, CEO for ZeeVee. “These new products are easy to design and install and distribute the highest quality multimedia content for any type of video, digital signage, or security application.” Visitors to InfoComm Connections will also be able to see demos of ZeeVee’s extensive product family of RF/Coax encoders and modulators. About ZeeVee ZeeVee is a global manufacturer of video and signal distribution technology for the ProAV and IT marketplace. As the only manufacturer today that can deliver multimedia content over coax, fiber, and CATx, ZeeVee has transformed the digital video industry with its award-winning, HD to Ultra-HD/4K solutions. The company offers a variety of innovative, cost effective and easy to install distribution platforms. ZeeVee is installed in thousands of facilities worldwide where there is a need to transport HD/UHD content from multiple sources to multiple displays over long distances. For additional information please visit www.zeevee.com

Viamedia Introduces Political Audience Extension Toolset Powered by Rentrak

October 27, 2015 Chris Huppertz
New Resource to Help Marketers Manage Their Advertising During Peak Political-Buying Season Viamedia, the television industry’s largest independent cable TV ad management company, and Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, announced today the release of Viamedia’s new Political Audience Extension Toolset. The toolset, powered by Rentrak’s Advanced Demographics, was developed as a resource to help advertisers effectively plan, purchase and manage TV inventory as the 2016 political season escalates. With political advertisers driving up demand and pricing for advertising on popular news networks and around key high profile programming events, the Audience Extension Toolset will help non-political advertisers efficiently and effectively schedule and place ads on television networks that are less likely to be impacted. The toolset empowers advertisers by utilizing a 2016 political calendar and Rentrak’s Audience Extension data to effectively predict when and where inventory will be in highest demand, allowing ad buyers to shift their focus elsewhere to capture the same audience. “Given the current estimates on political ad spending this election, it’s more pressing than ever that advertisers and political campaigns plan ahead if they want to engage their targeted audience from now until November 2016,” said Viamedia President & CEO Mark Lieberman. “We saw an immediate need from all advertisers for a strategic resource, so we worked with Rentrak, leveraging its massive TV measurement footprint.” Borrell Associates recently estimated 19% growth in broadcast TV political ad spending and 39% growth in cable TV political ad spending nationwide for the 2016 election season compared to the 2012 election. Viamedia anticipates more than 80% of its share of the 2015-2016 political ad dollars will be spent on nine cable networks. “Viamedia has had great success leveraging Rentrak’s data in the past, providing innovative resources for advertisers targeting segmented markets such as healthcare, legal services and more,” said Carol Hinnant, Rentrak’s senior vice president of national television sales. “Knowing the significance of Viamedia’s latest installment, the Political Audience Extension Toolset, we were thrilled when they approached us to help develop the solution.” Rentrak’s television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from approximately 35 million TVs and video on demand users from more than 119 million TVs, including granular information for television stations in all 210 markets across the United States. About Viamedia Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for more than 1.2 million 30-second spots per day. The company specializes in selling advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities, and has partnered with nearly 60 MVPDs. The company also operates placemedia, a programmatic data-driven platform, representing over 30 billion avails monthly across 210 DMAs on nearly 100 TV networks. For more information, please visit www.viamediatv.com and www.placemedia.com. About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

ZeeVee Expands Its Global Distributor Network With the Addition of Three New Partners

October 15, 2015 Chris Huppertz
ZeeVee is positioned for rapid growth in the PRO AV, IT and Broadcast Markets ZeeVee, Inc. a global manufacturer of video and signal distribution technology, announced today it has added Herman Pro AV, TDL Canada and Mercom Systems as distributors of its SD-HD RF products, and HD/Ultra-HD/4K over IP video distribution solutions. “With the expansion of ZeeVee’s RF business and the launch of its new IP distribution products, ZeeVee has seen accelerated global demand for reliable, cost effective video distribution platforms,” said Bob Michaels, CEO of ZeeVee. “It’s imperative that we partner with distributors with a proven track record in AV, broadcast and IT leaders. Herman Pro AV in the United States, TDL in Canada and Mercoms in Malaysia and Brunei are uniquely suited to manage the distribution of our products and offer support to dealers and integrators in their respective regions.” “ZeeVee’s innovative products are ideally suited to complement our existing product offering targeting systems integrators in the Commercial AV and Broadcast industries,” said Jeffrey Wolf, Herman Pro AV, executive vice president. “The new ZvPro iSeries and ZyPer4K products will give us a competitive edge as we create strategic partnerships with our customers that increase their profitability by reducing costs and improving materials management processes.” “We continually search the globe for new innovative products to help grow our business with our dealers and installers,” said Shawn Tennier, TDL Canada, chief executive officer. “We are pleased that ZeeVee has chosen us to lead their international expansion efforts here in Canada. ZeeVee offers an awesome line up and the highest level of quality we at TDL Canada want to associate with and offer to our customers,” he added. All three distributors will have access and stock to the full line of ZeeVee products in their respective regions. ZeeVee’s newly enhanced version of ZvPro, the ZvPro iSeries, now offers dual capability support for RF/Coax and/or CATx infrastructures. The ZyPer4K is the only solution today that switches and distributes uncompressed Ultra-HD (4K) video, audio and RS232/IR control signals leveraging off-the-shelf 10Gb Ethernet switching products. These products offer end customers the ability to future proof their investment with technologies that will scale with their business from SD to Ultra-HD/4k and beyond. About ZeeVee ZeeVee is a global manufacturer of video and signal distribution technology for the ProAV and IT marketplace. As the only manufacturer today that can deliver multimedia content over coax, fiber, and CATx, ZeeVee has transformed the digital video industry with its award-winning, HD to Ultra-HD/4K solutions. The company offers a variety of innovative, cost effective and easy to install distribution platforms. ZeeVee is installed in thousands of facilities worldwide where there is a need to transport HD/UHD content from multiple sources to multiple displays over long distances. For additional information please visit www.zeevee.com

PR, Plants & Play: South Coast Botanic Garden Selects Bob Gold & Associates To Launch Interactive Exhibit: Nature Connects

October 13, 2015 Chris Huppertz
PR Agency to Promote Southern California’s Only Stop in National Tour South Coast Botanic Garden, Palos Verdes’ lush 87-acre garden serving the community by providing a unique horticultural and wildlife habitat experience, announced today it has chosen full-service public relations agency Bob Gold & Associates to lead the publicity efforts for the arrival of the garden’s newest inhabitants: a collection of amazing nature-themed sculptures which are part of Nature Connects, the art installation entirely constructed from nearly half a million toy LEGO® bricks. These sculptures will make their exclusive Southern California debut on February 19 and will be seen throughout the garden until May 8, 2016. The South Coast Botanic Garden will be the only Southern California stop for this nationally touring exhibit that will allow both kids and adults to experience the garden in a whole new way. “Bob Gold & Associates will do a terrific job helping to tell about our deep investment to become THE family destination in the South Bay. In addition to the highly interactive Nature Connects exhibit, we are also renovating the Rose Garden and building a new Children’s Garden that each promise to be stand-out experiences. We are delighted to have Bob Gold & Associates’ focus and enthusiasm,” said South Coast Botanic Garden Foundation CEO Adrienne Nakashima. “We can’t wait to get started with this project,” said Bob Gold, president and owner of Bob Gold & Associates. “South Coast Botanic Garden is a model of excellence, teaching us all lessons in land reclamation and sustainability while providing a unique, colorful and inviting garden experience. Visitors will come away with a newfound appreciation for how science and math can be critical partners with nature in this creative and artistic showcase. This is guaranteed to be the ultimate family destination in the area!” For more information, please visit www.southcoastbotanicgarden.org.

Universal Electronics’ Paul Arling Named CEO of the Year In OC Tech Alliance High-Tech Innovation Awards

October 9, 2015 Chris Huppertz
Paul Arling Recognized For Establishing Sustained Innovation and Delivering Laudable Financial Performance and Investor Returns Universal Electronics Inc., the worldwide leader in universal remote control technologies and control interfaces, today announced that Paul Arling, CEO, has won the “Outstanding Public Company CEO” category of the Orange County Technology Alliance’s annual High-Tech Innovation Awards. Now in its 22nd year, the prestigious High-Tech Innovation Awards honor the best OC-based tech companies, people and products driving innovation locally and globally. Arling, who received the award for the first time this year, was named “CEO of the Year” for his role in establishing an innovation culture at Universal Electronics, and for his leadership in guiding the company’s impressive financial performance and stockholder investment returns throughout his tenure. “I am truly honored to be named CEO of the Year by this wonderful organization,” said Paul Arling, chairman and chief executive officer of Universal Electronics. “Orange County is a powerfully important hub for global technology innovation. I’m blessed to lead a team of super-smart individuals that have been the real movers behind our success.” Under Arling’s leadership, Universal Electronics has leveraged decades of research into developing some of the most innovative solutions, applications and advances in the home entertainment control marketplace. The company recently announced reaching a major milestone with its QuickSet® solution: the embedded technology has been deployed in more than 150 million devices worldwide, including set-top boxes, connected TVs, media devices, game consoles, smartphones, tablets and more. “Our judges reviewed significantly more nominations this year than in previous years and selecting finalists was not easy,” said Peter Craig, CEO, OC Tech Alliance. “We congratulate Paul Arling for being selected as Outstanding Public Company CEO of the Year, as well as the entire team at Universal Electronics who made it all possible.”

ZeeVee Selects Bob Gold & Associates As Its Global Agency of Record

October 7, 2015 Chris Huppertz
International Enterprise-Focused Video Distribution Company Chooses Leading High Tech Public Relations Agency ZeeVee, Inc., a global manufacturer of video and signal distribution technology, announced today it has selected Bob Gold & Associates, nationally recognized boutique industry-focused public relations agency headquartered in Southern California, to lead its PR activities. “ZeeVee is transforming the digital video industry with its award-winning, SD, HD and Ultra-HD/4K solutions by delivering innovative, cost effective and easy to install distribution platforms,” said Bob Gold, president and owner of Bob Gold & Associates. “This is a company that is well positioned for dramatic growth by serving a large variety of industries and institutions. We look forward to contributing to their rapid business development,” he added. ZeeVee is a global manufacturer of video and signal distribution technology for ProAV and IT markets. ZeeVee is one of the only manufacturers today that can deliver multimedia content over coax, CATx and fiber providing customers with the ability to specify solutions with the best fit for facilities without compromise now or well into the future. ZeeVee is installed in thousands of facilities worldwide where there is a need to transport video content from multiple sources to multiple displays over almost any distance. “Bob Gold & Associates has invaluable experience and knowledge of our industry,” said Chris Scurto, vice president of marketing and North American sales for ZeeVee. “Considering the agency’s superb track record, extensive relationships with top-tier media and dedicated staff members, these professionals are, without a doubt, the best fit for the job and will serve as an invaluable resource moving forward.” For more information on ZeeVee, visit www.zeevee.com.

Viamedia and CenturyLink Add Denver Market to Renewed Advertising Agreement

October 5, 2015 Chris Huppertz
Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its agreement with CenturyLink to continue to represent the advertising sales for CenturyLink Prism® TV in multiple markets around the country. The agreement also adds Denver, one of the top 20 DMAs, where Viamedia will represent CenturyLink ad avails on top national cable networks. “CenturyLink is not only a valued client, it is an innovative, forward-thinking company on both video programming and advertising,” said Viamedia CEO Mark Lieberman. “CenturyLink Prism TV, an alternative to cable and satellite services, is an interactive TV service delivered through CenturyLink’s nationwide fiber optic network. We are delighted to continue as their advertising sales representative.” With a world-class network operations center and sales force of 300 around the country, Viamedia provides traditional ad sales to over 50 MVPDs, spanning 38 states and more than 70 of the largest DMAs to serve over 1.2 million TV ads every day. This, along with Viamedia’s ability to provide advanced advertising impression based solutions such as its placemedia programmatic TV solution, puts Viamedia at the forefront of the cable TV advertising industry. For more information, visit www.viamediatv.com.

Bob Gold & Associates Helps Make Civil Rights Attorney Waukeen McCoy’s Press Conference A Success

October 1, 2015 Chris Huppertz
The Bob Gold & Associates team rallied, on very short notice, to publicize a press conference held October 1 in San Francisco by civil rights attorney Waukeen McCoy to discuss the $11 million racial discrimination lawsuit against the Napa Valley Wine Train, involving plaintiff Lisa Johnson and ten other women who were kicked off the train this past August for #LaughingWhileBlack. McCoy, representatives from the NAACP, and the plaintiffs detailed the legal action to press from San Francisco affiliates of NBC, CBS, ABC and Fox, in addition to hundreds of other media outlets that covered the event as a result of BG&A's efforts.

Envivio Software Earns Multiple Accolades As a Leader in Streaming Media

October 8, 2015 Chris Huppertz
Cloud DVR with just-in-time transcoding, media management solution recognized for innovation Envivio (NASDAQ: ENVI), a leading all-software video processing, delivery, and monetization solutions company, is honored to receive awards from throughout the telecommunications industry, acknowledging its prominence in the streaming media ecosystem and the advances represented by its products. “We recognized early on that all-software solutions would be adopted by forward-thinking video providers and we geared our efforts to capture that business. Our strategy has been validated by these wonderful honors,” said Julien Signes, CEO, Envivio. One of Envivio’s latest products, its multi-screen Cloud DVR architecture, earned the highest accolade, five diamonds, from Broadband Technology Report’s Diamond Reviews program. Engineering executives from the top U.S. broadband providers, including Time Warner Cable, Bright House Networks, Suddenlink Communications, Comcast, Charter, and Cox, as well as several expert consultants, were among the third-party judges who placed Envivio Cloud DVR among the top reviewed products. The same software was lauded by TV Technology Europe with one of its “Best of Show” awards at the recent IBC trade show in Amsterdam. A panel of independent judges examined products at the show for stand-outs in design, features, cost efficiency, and performance before singling out the Envivio Cloud DVR software for this high honor. Envivio’s Cloud DVR software solution combines next-generation processing techniques, from Just-in-Time transcoding and efficient software-defined storage with erasure coding, to the use of the latest compression standards, and packaging on the fly. These innovations result in storage reductions at each step for a total storage savings ranging up to 30x. This breakthrough multi-screen solution provides ultimate flexibility and cost-efficiency to video service providers who want to monetize services across all subscriber devices at a fraction of the usual cost. Also at IBC, Broadcast Beat Magazine gave its content delivery product of the year award to Envivio Muse™ Live, a high-quality, any-screen software architecture for live video encoding/transcoding to any device. Muse offers an IP-centric and IT-oriented approach to video transcoding to all standards, including MPEG-2, AVC, and HEVC. Muse Live is ideal for any real-time broadcast application, including IPTV, cable, DTH, Internet, and mobile. Thanks to its leading IP statistical multiplexing, operators can fit more channels within their current bandwidth. Muse also supports advanced services such as ad insertion and content protection for personal devices. As a company, Envivio has also been listed among the “Streaming Media 100 — The Companies That Matter Most in Online Video" for this year by Streaming Media Magazine. Envivio’s innovative software, known for both its video and audio superiority, is used worldwide to encode more than 150,000 live streams annually. The company’s video processing, delivery, and monetization solutions are in use today by seven of the top eight Tier 1 U.S. cable providers; nine of the top 10 broadband providers and eight of the top 10 global mobile providers. Visit www.envivio.com for more information.
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