ONE WORLD SPORTS ACQUIRES RIGHTS TO ENGLAND’S HOME INTERNATIONAL CRICKET MATCHES

April 3, 2014 BG&A Staff
Exclusive Coverage Set for Test, One-Day and T20 Matches vs. India, Sri Lanka,  Australia, Pakistan, Others  NEW YORK – April 3, 2014 –

Employer Misconceptions about Millennials

April 3, 2014 BG&A Staff
PR professionals and communicators know all too well about the power of perception and how it can get in the way of a realistic assessment of a situation. Millennials, for example, have received a reputation in today’s workforce as individuals with an overwhelming sense of entitlement and an underwhelming work ethic. As these misconceptions become engraved in employers’ heads, it can become harder for a qualified Millennial candidate to obtain work. After reading some of the common misconceptions about Millennials, some research was done to see how much truth is behind these beliefs. Here are a few of the common misconceptions debunked and the findings may surprise you: All Millennials rely on social media to stay informed Although Millennials use computers to communicate with their social circles, this does not mean that everyone enjoys using social media to stay informed. Using social media is a way to remain connected and companies are now posting breaking information this way, but many Millennials still get news from traditional sources such as newspapers, television and word of mouth. Although Millennials are tech savvy, it is important to remember they are also resourceful in gathering information outside of social media. All Millennials are lazy and self-entitled Yes, there are some Millennials out there who reflect the stereotype of the lethargic computing society we live in today, but there are also many that put in long hours to prove their worth to employers. Those who work hard understand the fundamentals of business and know that experience is one of the biggest factors of professional advancement. Many will research, write and produce work that is above the expectations of bosses, helping set themselves apart from other entry-level Millennials. Millennials are easily swayed by trends Not every Millennial is swayed by trends like Angry Birds, Keeping Up with the Kardashians and selfies. Many Millennials are taking part in internships, volunteering and participating in organizations to fill the time in their days with activities that build on the real world experience employers’ desire. Realizing that each Millennial is different will help older generations recognize the potential of every individual and add talent to their office. These are just a few of the misconceptions about Millennials that stood out the most, but more can be found here:

DELUXE ENTERTAINMENT SELECTS BOB GOLD & ASSOCIATES FOR GLOBAL PR AGENCY SERVICES

April 1, 2014 BG&A Staff
NEW YORK –- April 1, 2014 -– Deluxe Entertainment, a global innovator offering comprehensive post-production, distribution and asset-management solutions for the media and entertainment industries, today announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its PR activities. Deluxe, a name that’s synonymous with Hollywood, is known for consistently bringing the most compelling and exciting stories to life with more top artists—from colorists to editing to digital effects—than any other single company. “Aligning our company with the leader in film-production services was a no-brainer,“ said Bob Gold, president and owner of Bob Gold & Associates. “Deluxe has lead entertainment and media in almost every aspect of tech post-production and has expanded its service offerings to be end-to-end from capture to distribution to consumption.“ “Bob Gold & Associates has been engaged in our industry segments for many years, delivering recognized strategic communication campaigns that work,“ said Peter Feigin, chief marketing and revenue officer for Deluxe. “We know they will quickly tap into the company‘s expertise across the deeply varied media landscapes we serve.” About Deluxe Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services for film, video and online content, from capture to consumption. Since 1915, Deluxe has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies. With operations in Los Angeles, New York and around the globe, the company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit www.bydeluxe.com. About Bob Gold & Associates Bob Gold & Associates with offices in New York City, Southern California and Chicago provides strategic public relations and marketing services for the communications and high-tech industries. Headquartered in Redondo Beach, Calif., Bob Gold & Associates is a co-founder and North American affiliate in the Whiteoaks International Network, a global tech-focused public relations agency network with 17 offices in 37 countries across five continents.  For more information, visit www.bobgoldpr.com.

ADDER TECHNOLOGY UNVEILING 4K CONNECTIVITY SOLUTIONS AT NAB

April 1, 2014 BG&A Staff
Adder and Stagebox to Demonstrate Full IP-Based Broadcast Workflow New York, April 1, 2014: Adder Technology, the leader in high performance, keyboard, video and mouse (KVM) connectivity solutions, will unveil its 4K-ready solutions at the NAB Show in Las Vegas. In addition, the company will demonstrate the power and flexibility of its end-to-end IP based workflow across the broadcast chain at its booth, SL10105. Adder will be launching its 4K capable KVM products at the show, including a firmware upgrade to the AdderLink XD522 – a high resolution DisplayPort and Thunderbolt display extender. This upgrade – available for download on the Adder website –  makes the device capable of extending 4K signals. This means existing XD522 users can upgrade to 4K absolutely free of charge. The firmware update will provide native 4K resolution (4096x2160) and 4K UHD 3840x2160 at 30Hz, as well as advanced EDID management, with user hotkeys on top of all the existing features. “The AdderLink XD522 firmware upgrade is something we’ve been working on around the clock, and we can’t wait to show off what our products can do in 4K at NAB,” said Tim Conway, vice president, Adder Corp. “This upgrade will be available to our existing customers free of charge, delivering native 4K capability, as well as an updated feature set.” In addition to unveiling its products’ 4K capabilities, Adder has teamed up with Stagebox, developed in part by BBC Research and Development, to demonstrate how IP technologies can enhance each stage of the broadcast production chain. Using AdderLink Infinity to manage the broadcast workflow environment, Adder will send captured content through the entire chain, from ingest through to transmission, over a standard 1Gb/s IP network. “We’re genuinely excited for NAB this year. Not only are we witnessing history being made, as emerging technologies such as 4K become the industry standard, we also believe that IP-based high performance KVM solutions are the platform needed to lift this technology to its fullest potential,” Conway concludes. Visit Adder at booth SL10105 at NAB from 7-10 April. About Adder Adder Technology is a leading developer and thought leader in connectivity solutions. Adder's media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore. Adder’s user base includes markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors. For more information please visit www.adder.com. ### Media Contact for Adder Technology Tricia Hawkins Bob Gold & Associates +1-310-320-2010 tricia@bobgoldpr.com  
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