PR Checklist for Juicing Your Facebook Page

January 31, 2014 Tricia Hawkins 0
Have you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans...

PepsiCo rebrands its ‘natural’ products with the...

January 30, 2014 Tricia Hawkins 0
Brands may want to make “simply” a substitute for “natural,” but it’s tough to tell whether consumers will buy it—literally. PepsiCo is the latest to ditch “natural” labels for the “simply” moniker. “Simply Natural” Frito-Lay...

Leaving Negative Reviews Online is Not as...

January 29, 2014 Tricia Hawkins 0
If the Justine Sacco case showed us anything, it’s that people are still not fully aware of the potential ramifications of their comments on Twitter. Those using branded accounts or with a company title in their profile...

New social network aims to connect people...

January 27, 2014 Tricia Hawkins 0
By Kevin Allen I once read somewhere that strong relationships boil down to whether you find the same things funny. Simplified? Sure. But could relationships also be built on whether you like the same words? FavoriteWords.com is...

Why We Heart It Could Be the...

January 25, 2014 Tricia Hawkins 0
By Kurt Wagner For a taste of who uses the image-based social network We Heart It, look no further than Facebook. A simple Graph Search query for “People who work at We Heart It” returns hundreds of results, many...

Five Key Elements in Writing High Quality,...

January 24, 2014 Tricia Hawkins 0
By Andrew Hutchinson Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their...

How a Nonprofit Raised $41k on Twitter...

January 23, 2014 Tricia Hawkins 0
By Steven Shattuck Serendipitous giving happens all the time, but occasionally social media fuels a philanthropic goldrush that even the most carefully planned and executed campaign could not have delivered. As the polar vortex and a...

Canadian government kicks traditional press releases to...

January 22, 2014 Tricia Hawkins 0
By Matt Wilson The Canadian government is ditching the traditional press release for an entirely different format designed for the Internet age. “The media and stakeholders will get a fresh approach from Canadian Government departments and...

The Cost of Social Media Fame in...

January 21, 2014 Tricia Hawkins 0
by John Greathouse How much will social media fame cost you in 2014? At $6,800, it is probably cheaper than you thought. This money will buy you a million Twitter followers, a million YouTube views and 20,000...

LEAVING NEGATIVE REVIEWS ONLINE IS NOT AS...

January 20, 2014 Tricia Hawkins 0
By Alex Goldman There was a time when leaving negative reviews of a business on the internet was a no risk proposition. If a company burned you, or even if you were a competitor leaving a...
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