Examining ‘smart’ habits for better writing

November 26, 2013 Tricia Hawkins 0
By: Laura Hale Brockway, PR Daily I recently attended a presentation called Maximizing Mental Agility by Dr. Art Markman, a cognitive scientist and author of the book “Smart Thinking.” Markman describes “smart thinking” as the content of...

How cross-agency collaboration can enhance your marketing

November 25, 2013 Tricia Hawkins 0
By Suzanne Mannion, PR Daily Marketing and brand managers across all industries have a longer to-do list than ever before. Consider the addition of social media, Web and content marketing, and SEO to their responsibilities—not...

6 marketing terms having a ‘moment’

November 22, 2013 Tricia Hawkins 0
By Emily Cretella, PR Daily When we marketers love something, we love it to death. (QR codes, anyone?) This is especially true with buzzwords. When a word or phrase resonates with our audiences, you bet...

The Focus of Good Crisis Management Is...

November 21, 2013 Tricia Hawkins 0
By Melissa Agnes, Crisis and Issues Management Everything about good crisis management is long-term. From the focus of planning and strategy development straight through to the results. It always needs to be about preserving your organization’s reputation and...

PR nightmares that aren’t such a big...

November 20, 2013 Tricia Hawkins 0
By Mickie Kennedy, PR Daily You wake up in the morning and check your phone—uh-oh, from the million-and-one messages, there must be trouble. Undoubtedly something scandalous was done or said last night while you were...

Sprint Offers up to $300 Buyback Credit...

November 12, 2013 Tricia Hawkins 0
Sprint thanks Los Angeles with a Turkey Giveaway and buyback credit to support Phone Recycling Program WHO:      Anyone with an old phone can participate in this recycling event WHAT:    In recognition of...

5 Crisis Management Questions You Absolutely Need...

November 12, 2013 Tricia Hawkins 0
by Melissa Agnes What is the difference between an issue and a crisis; how do each apply to your organization; and if/when faced with either one, does your frontline know how to react, how to respond and/or...

How to make publicity important, but not...

November 11, 2013 Tricia Hawkins 0
By Matt Braun I’ll admit it, I like fast food. Have since I was a kid. When I was a single, young professional, it seemed a lot more convenient to swing by a drive-thru to...

Change happens to you and because of...

November 8, 2013 Tricia Hawkins 0
Change happens to you and because of you by @briansolis I’ve come to learn that having opinions, insights, and standing for something is as taxing as it is rewarding. Like you, I am inspired by...

The One Key Difference Between Massive Success...

November 7, 2013 Tricia Hawkins 0
The One Key Difference Between Massive Success and A Face Plant via @LinkedInToday Following last week’s article on “The 7 Things I Learned When I Got Fired (Again),” I have received a number of questions...
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